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SAS Bazooka Car Audio
Southern Audio Services "SAS" opened for business in November 1983 as a manufacturer of home audio loudspeakers. But it wasn't long before one of the company's co-founders, an ambitious 20 year-old, realized SAS wouldn't survive unless it could offer something new and innovative to the competitive market.
That 20 year-old -- SAS President Jon Jordan -- marketed the home speakers throughout the Southeast United States. But, because the home audio market was, and still is, one of the most saturated markets in the Consumer Electronics Industry, Jon wasn't having much success.
SAS's home speakers were good ones. In fact, the speakers could outperform almost every comparable speaker on the market in comparison tests. But SAS was a new kid in town, a "Johnny Come Lately." No one had ever heard of SAS, and dealers simply did not want to pick up a product line which would not generate traffic in their stores with the simple mention of its name, i.e., name brand awareness.
SAS home speakers may have been as good as the popular lines, maybe even better; several dealers admitted as much. But, Jordan had to face the facts; dozens of other companies provided dealers with the instant name recognition they desired most. And Jordan also concluded most dealers perceived SAS speakers as "just another speaker enclosure with a different arrangement of components."
Jon Jordan absorbed the information dealers fed him about SAS's home audio speaker line. He decided he really had no alternative. Jordan had to find a niche for SAS. But how? Where do you go to find a niche?
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SAS Bazooka Car Audio
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Warranty Returns
If your product is covered under warranty and needs to be returned for service, please contact one of SAS customer service agents at 1-800-THE-TUBE (800-843-8823). You will be issued a return authorization number to post on the outside of the box in which you are returning the product.
Non-Warranty Returns
SAS is the only AUTHORIZED service center for products manufactured by SAS. If your product is out of warranty, SAS will repair or replace the product for a reasonable fee. To send your product in for service or replacement, contact our customer service agents at 1-800-THE-TUBE (800-843-8823). They will go over the service charges or parts cost with you and issue you a return authorization number to put on the outside of the box in which you are returning the product.
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